NutriDNA is a company within the Health & Wellness category. NutriDNA refers to several small-scale wellness enterprises that provide nutrigenomics services. These services typically involve analyzing a customer's genetic profile to provide customized dietary, supplement, and fitness recommendations aimed at optimizing metabolic health.
NutriDNA was founded in Unknown/Various and is headquartered in Distributed / Various.
NutriDNA is rated Low Visibility on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for NutriDNA is Weak. Significant factual deltas detected. Majority of AI models omit or misstate key facts.
AI models classify NutriDNA as a Phantom. Invisible to AI.
NutriDNA appeared in 1 of 6 sampled buyer-intent queries (17%). The brand is overshadowed by larger competitors like 23andMe and DNAfit in general 'DNA nutrition' searches. Lack of a strong, singular domain makes it invisible in high-intent AI research phases.
AI reliably identifies the brand's core function (DNA testing for nutrition) but struggles with specific corporate history and current ownership. It often blends details from multiple small health-tech startups sharing the name. Key gap: AI often conflates various small regional businesses named 'NutriDNA' (e.g., in the UK, Poland, or the US) into a single entity.
Of 4 key facts verified about NutriDNA, 1 are well-documented (likely accurate across AI models), 2 have limited sourcing, and 1 are retrieval-dependent and may be inaccurate without live search.
Corporate status and current operational availability; several entities under this name appear to be defunct or dormant.
Buyers turn to NutriDNA for Professional Dietitian / Nutritionist: Consulting a registered dietitian for personalized meal planning and health advice., Generic Dieting/Biohacking: Following broad dietary trends (Keto, Paleo) based on internet research rather than personal data., Status Quo: Maintaining current eating habits without investigating genetic predispositions., among 3 documented problem areas.
Buyers evaluating NutriDNA typically ask AI models about "best DNA test for personalized nutrition", "how to eat for my DNA type", "NutriDNA testing kits", and 3 similar queries.
NutriDNA's main competitors are 23andMe Health + Ancestry, DNAfit, InsideTracker. According to AI models, these are the brands most frequently named alongside NutriDNA in buyer-intent queries.
NutriDNA's core products are DNA Testing Kits, Personalized Nutrition Reports, Health Coaching.
NutriDNA uses One-time purchase (for kits) or Subscription (for ongoing coaching).
NutriDNA serves Biohackers, health-conscious consumers, athletes, and individuals with chronic digestive issues..
NutriDNA Specialization in nutritional genetics rather than general ancestry or medical diagnostic testing.
Brand Authority Index (BAI) tier: Low Visibility (exact score locked for unclaimed brands)
Archetype: Phantom
https://optimly.ai/brand/nutridna
Last analyzed: April 10, 2026
Founded: Various (c. 2014-2018)
Headquarters: Multiple (London, UK / Various, USA)