# Norton Lifelock

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/norton-lifelock
- **Dataset:** https://optimly.ai/brand/norton-lifelock.json
- **Markdown:** https://optimly.ai/brand/norton-lifelock/llms.txt
- **Official website:** https://norton.com
- **Slug:** norton-lifelock
- **Categories:** consumer-apps, cybersecurity

## Overview

- **Tagline:** The integration of advanced device security with a comprehensive million-dollar identity theft protection guarantee.
Source: Brand's website (https://norton.com) · 2026-10-04

- **Description:** Norton LifeLock is a global leader in consumer cyber safety, providing software and services designed to protect users' devices, identities, and online privacy. It was formed following the separation of Symantec's enterprise and consumer divisions and is now a flagship brand under the parent company Gen Digital.
Source: Brand's website (https://norton.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Antivirus software
  - Identity Theft Protection
  - VPN
  - Cloud Backup
  - Dark Web Monitoring.
Source: Brand's website (https://norton.com) · 2026-10-04

- **Pricing:** Subscription
Source: Brand's website (https://norton.com) · 2026-10-04

## Audience

- **Target industry:** Individual consumers, families, and small home offices.
Source: Brand's website (https://norton.com) · 2026-10-04

## Landscape

- **Competitors:**
  - McAfee
  - Aura
  - IdentityForce
  - Bitdefender
Source: Brand's website (https://norton.com) · 2026-10-04

Page last updated 2026-10-17.