# Northbeam

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/northbeam
- **Dataset:** https://optimly.ai/brand/northbeam.json
- **Markdown:** https://optimly.ai/brand/northbeam/llms.txt
- **Official website:** https://northbeam.io
- **Slug:** northbeam
- **Categories:** data-analytics-business-intelligence

## Overview

- **Tagline:** Industry leader in marketing attribution with laser-accurate first-party data, high-speed media mix modeling, advanced direct ad platform integrations (Northbeam Apex), and the world's first deterministic view-through attribution model. Focus on data fidelity and unmatched integrations to maximize ROAS and minimize CAC.
Source: Brand's website (https://northbeam.io) · 2026-10-04

- **Description:** Northbeam offers a full suite of marketing measurement including multi-touch attribution, incrementality, and media mix modeling, providing a marketing analytics platform for profitable growth.
Source: Brand's website (https://northbeam.io) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Multi-touch attribution
  - Media mix modeling (MMM+)
  - Northbeam Apex (direct ad platform integrations)
  - and Clicks + Deterministic Views (view-through attribution model).
Source: Brand's website (https://northbeam.io) · 2026-10-04

- **Pricing:** Not specified
Source: Brand's website (https://northbeam.io) · 2026-10-04

## Audience

- **Target industry:** Businesses, particularly those with significant direct-to-consumer (DTC) marketing spend, seeking to optimize ad performance and profitability.
Source: Brand's website (https://northbeam.io) · 2026-10-04

Page last updated 2026-10-17.