{"name":"Northbeam","domain":"northbeam.io","url":"https://optimly.ai/brand/northbeam","is_claimed":false,"categories":["data-analytics-business-intelligence"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Industry leader in marketing attribution with laser-accurate first-party data, high-speed media mix modeling, advanced direct ad platform integrations (Northbeam Apex), and the world's first deterministic view-through attribution model. Focus on data fidelity and unmatched integrations to maximize ROAS and minimize CAC.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://northbeam.io","updated_at":"2026-10-04T00:07:26.853000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Northbeam offers a full suite of marketing measurement including multi-touch attribution, incrementality, and media mix modeling, providing a marketing analytics platform for profitable growth.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://northbeam.io","updated_at":"2026-10-04T00:07:26.853000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Multi-touch attribution\nMedia mix modeling (MMM+)\nNorthbeam Apex (direct ad platform integrations)\nand Clicks + Deterministic Views (view-through attribution model).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://northbeam.io","updated_at":"2026-10-04T00:07:26.853000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Not specified","source_type":"1p_website","source_label":"Brand's website","source_url":"https://northbeam.io","updated_at":"2026-10-04T00:07:26.853000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Businesses, particularly those with significant direct-to-consumer (DTC) marketing spend, seeking to optimize ad performance and profitability.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://northbeam.io","updated_at":"2026-10-04T00:07:26.853000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:07:26.853000+00:00","last_changed_at":"2026-10-17T23:46:17.335246+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=e0b133da-681b-48f5-9e69-5f3e7aa751fb"}