Neighborly

What is Neighborly?

Neighborly is a company within the Home Services category. Neighborly is the world's largest home services franchisor, operating a portfolio of over 30 service brands across multi-national markets. The company provides a unified platform for homeowners to find and book vetted professionals for cleaning, repair, and maintenance tasks under a collective 'Done Right Promise.'

When was Neighborly founded and where is it based?

Neighborly was founded in 1981 and is headquartered in Waco, TX.

What is Neighborly's Brand Authority Index tier?

Neighborly is rated Leader on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.

How accurately do AI models describe Neighborly?

AI narrative accuracy for Neighborly is Strong. Minor factual deltas detected.

How do AI models position Neighborly competitively?

AI models classify Neighborly as a Challenger. AI names competitors first.

How visible is Neighborly in buyer-intent AI queries?

Neighborly appeared in 6 of 8 sampled buyer-intent queries (75%). Neighborly dominates branded search but faces stiff competition from aggregators like Angi and Thumbtack in unbranded category searches.

What do AI models currently say about Neighborly?

AI reliably identifies Neighborly as a major player in the home services industry with a massive franchise footprint. However, it may struggle to distinguish between the parent brand's platform offerings and the independent operations of its individual sub-brands. Key gap: The gap between Neighborly as a consumer 'home management platform' (the app strategy) versus Neighborly as a corporate 'franchise holding company'. AI often defaults to the latter.

How many facts about Neighborly are well-documented vs need fixing vs retrieval-dependent?

Of 5 key facts verified about Neighborly, 4 are well-documented (likely accurate across AI models), 1 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.

What is Neighborly's biggest AI narrative vulnerability?

Specific service availability or 'Neighborly Done Right Promise' details may be generalized rather than accurately quoted from current terms.

What problems does Neighborly solve for buyers?

Buyers turn to Neighborly for Manual Search & Vetting: Sourcing individual contractors via Google Search, Yelp, or Angi., General Contractors: Hiring a local general contractor to oversee multiple home repair disciplines., Do-It-Yourself (DIY): Using YouTube and hardware stores to perform home repairs without professional help., among 3 documented problem areas.

What questions do buyers ask AI about Neighborly?

Buyers evaluating Neighborly typically ask AI models about "home repair services near me", "professional house cleaning services", "emergency plumbing repair app", and 2 similar queries.

Who are Neighborly's main competitors?

Neighborly's main competitors are Handy. According to AI models, these are the brands most frequently named alongside Neighborly in buyer-intent queries.

What does Neighborly offer?

Neighborly's core products are Home repairs, cleaning, landscaping, plumbing, electrical, and international franchise management..

How is Neighborly priced?

Neighborly uses Variable (based on local franchise pricing and service type).

Who does Neighborly target?

Neighborly serves Residential homeowners and commercial property managers..

What differentiates Neighborly from competitors?

Neighborly The only global aggregator of 30+ home service brands backed by a single cross-brand satisfaction guarantee (the Done Right Promise).

Brand Authority Index (BAI) tier: Leader (exact score locked for unclaimed brands)

Archetype: Challenger

https://optimly.ai/brand/neighborly

Last analyzed: April 10, 2026

Verified from Neighborly website

Founded: 1981 (as Dwyer Group)

Headquarters: Waco, Texas, USA

Competitors

Sub-brands

Problems this brand solves

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