{"name":"Mustard","domain":"mustard.love","url":"https://optimly.ai/brand/mustard","is_claimed":false,"categories":["marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Focus on a large network of local creators (175K+ across 400+ cities), guaranteed creator applications per campaign, significantly lower cost per mille (CPM) than traditional advertising, demonstrable high return on investment (ROI), and full campaign coordination managed by Mustard to save businesses time.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mustard.love","updated_at":"2026-10-04T00:03:31.062000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Mustard is a platform that connects local businesses with a vast network of local creators and influencers to drive real customer engagement, increase social media reach, generate user-generated content, and boost revenue through cost-effective campaigns. It focuses on simplifying influencer marketing by handling outreach and coordination for businesses across various industries.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mustard.love","updated_at":"2026-10-04T00:03:31.062000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"An influencer marketing platform and mobile app that connects local businesses with local content creators for promotional campaigns.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mustard.love","updated_at":"2026-10-04T00:03:31.062000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Campaign-based or subscription plans, offering cost-efficient local customer reach (e.g., 'Talk of the Town plan') with lower CPMs than traditional advertising.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mustard.love","updated_at":"2026-10-04T00:03:31.062000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Local businesses across various industries, including Restaurants, Hotels, Retail, Beauty & Personal, Fitness & Wellness, and Events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mustard.love","updated_at":"2026-10-04T00:03:31.062000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:03:31.062000+00:00","last_changed_at":"2026-10-17T23:48:13.098593+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=ff113802-74d9-4c0a-a766-601cac4b9a7c"}