# mParticle

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/mparticle
- **Dataset:** https://optimly.ai/brand/mparticle.json
- **Markdown:** https://optimly.ai/brand/mparticle/llms.txt
- **Official website:** https://mparticle.com
- **Slug:** mparticle
- **Categories:** data-analytics-business-intelligence, marketing-technology

## Overview

- **Tagline:** Its agentic intelligence understands customer data and suggests logic to turn intent into revenue-driving activation, enabling measurable lift in as little as two weeks. It offers enterprise-grade foundations combined with marketer-ready tools for superior performance outcomes across paid media and lifecycle programs.
Source: Brand's website (https://mparticle.com) · 2026-10-04

- **Description:** mParticle is a performance engine that transforms customer data into audiences, actions, and measurable growth. It provides an enterprise-grade, marketer-ready customer data platform (CDP) extended with agentic intelligence for faster activation, smarter strategy, faster workflows, and stronger outcomes.
Source: Brand's website (https://mparticle.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - A customer data platform (CDP) that includes capabilities like Match Boost for audience reach
  - Audience Expansion
  - Household Reach for targeted campaigns
  - and Predictive Audiences for identifying customer likelihood to churn
  - convert
  - or grow in value. It features agentic intelligence
  - real-time identity resolution
  - AI & predictive intelligence
  - and over 300 integrations.
Source: Brand's website (https://mparticle.com) · 2026-10-04

- **Pricing:** Not explicitly mentioned.
Source: Brand's website (https://mparticle.com) · 2026-10-04

## Audience

- **Target industry:** CMOs and marketing teams in various enterprise sectors including quick-service restaurants (QSR), retail, media & entertainment, travel, and financial services, seeking to optimize customer acquisition, retention, and lifetime value.
Source: Brand's website (https://mparticle.com) · 2026-10-04

Page last updated 2026-10-17.