{"name":"mParticle","domain":"mparticle.com","url":"https://optimly.ai/brand/mparticle","is_claimed":false,"categories":["data-analytics-business-intelligence","marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Its agentic intelligence understands customer data and suggests logic to turn intent into revenue-driving activation, enabling measurable lift in as little as two weeks. It offers enterprise-grade foundations combined with marketer-ready tools for superior performance outcomes across paid media and lifecycle programs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mparticle.com","updated_at":"2026-10-04T00:04:59.934000+00:00"},{"key":"description","label":"Description","shape":"text","content":"mParticle is a performance engine that transforms customer data into audiences, actions, and measurable growth. It provides an enterprise-grade, marketer-ready customer data platform (CDP) extended with agentic intelligence for faster activation, smarter strategy, faster workflows, and stronger outcomes.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mparticle.com","updated_at":"2026-10-04T00:04:59.934000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"A customer data platform (CDP) that includes capabilities like Match Boost for audience reach\nAudience Expansion\nHousehold Reach for targeted campaigns\nand Predictive Audiences for identifying customer likelihood to churn\nconvert\nor grow in value. It features agentic intelligence\nreal-time identity resolution\nAI & predictive intelligence\nand over 300 integrations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mparticle.com","updated_at":"2026-10-04T00:04:59.934000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Not explicitly mentioned.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mparticle.com","updated_at":"2026-10-04T00:04:59.934000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"CMOs and marketing teams in various enterprise sectors including quick-service restaurants (QSR), retail, media & entertainment, travel, and financial services, seeking to optimize customer acquisition, retention, and lifetime value.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mparticle.com","updated_at":"2026-10-04T00:04:59.934000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:04:59.934000+00:00","last_changed_at":"2026-10-17T23:47:03.966525+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=ec9a7492-521e-4192-8014-9a1333ad17b6"}