# Microsoft Power Apps > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/microsoft-power-apps - **Dataset:** https://optimly.ai/brand/microsoft-power-apps.json - **Markdown:** https://optimly.ai/brand/microsoft-power-apps/llms.txt - **Official website:** https://microsoft.com - **Slug:** microsoft-power-apps - **Categories:** ai-machine-learning, developer-tools ## Overview - **Tagline:** Unmatched native integration with the Microsoft 365 and Dynamics 365 ecosystem, allowing users to leverage existing identity and data frameworks. Source: Brand's website (https://microsoft.com) · 2026-10-04 - **Description:** Microsoft Power Apps is a suite of apps, services, connectors, and a data platform that provides a rapid application development environment to build custom apps for business needs. It allows users to create professional-grade mobile and web applications that integrate with various data sources without the need for traditional software development expertise. Source: Brand's website (https://microsoft.com) · 2026-10-04 ## Offerings - **Core capabilities:** - Canvas Apps - Model-driven Apps - Portals (Power Pages) - Dataverse - AI Builder Source: Brand's website (https://microsoft.com) · 2026-10-04 - **Pricing:** Subscription (Per User/Per App) or Pay-as-you-go (Azure) Source: Brand's website (https://microsoft.com) · 2026-10-04 ## Audience - **Target industry:** Enterprise IT, Business Analysts, Citizen Developers, SMBs using Microsoft 365 Source: Brand's website (https://microsoft.com) · 2026-10-04 ## Landscape - **Competitors:** - Appian - Mendix (Siemens) - Google AppSheet - OutSystems - Retool Source: Brand's website (https://microsoft.com) · 2026-10-04 Page last updated 2026-10-17.