# Microsoft Clarity

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/microsoft-clarity
- **Dataset:** https://optimly.ai/brand/microsoft-clarity.json
- **Markdown:** https://optimly.ai/brand/microsoft-clarity/llms.txt
- **Official website:** https://microsoft.com
- **Slug:** microsoft-clarity
- **Categories:** data-analytics-business-intelligence

## Overview

- **Tagline:** Free forever, AI-driven insights, GDPR & CCPA ready, supports web and mobile apps (Android, iOS, Flutter, React Native), offers unique AI visibility and Brand agents, and integrates with other analytics tools.
Source: Brand's website (https://microsoft.com) · 2026-10-04

- **Description:** Microsoft Clarity is a free, AI-driven user behavior analytics tool for websites and apps. It provides insights through session recordings, heatmaps, AI summaries, and AI chat, helping businesses understand how users interact with their digital properties to identify friction points and optimize experiences. It also offers AI visibility and Brand agents.
Source: Brand's website (https://microsoft.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Session recordings
  - heatmaps
  - AI summaries
  - AI chat
  - AI visibility
  - and Brand agents for web and mobile app user behavior analytics.
Source: Brand's website (https://microsoft.com) · 2026-10-04

- **Pricing:** Free forever
Source: Brand's website (https://microsoft.com) · 2026-10-04

## Audience

- **Target industry:** Businesses and organizations of all sizes, digital marketers, product managers, and B2C growth strategists looking to understand and optimize user experience on their websites and mobile applications.
Source: Brand's website (https://microsoft.com) · 2026-10-04

Page last updated 2026-10-17.