{"name":"Microsoft Clarity","domain":"microsoft.com","url":"https://optimly.ai/brand/microsoft-clarity","is_claimed":false,"categories":["data-analytics-business-intelligence"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Free forever, AI-driven insights, GDPR & CCPA ready, supports web and mobile apps (Android, iOS, Flutter, React Native), offers unique AI visibility and Brand agents, and integrates with other analytics tools.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://microsoft.com","updated_at":"2026-10-04T00:07:29.434000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Microsoft Clarity is a free, AI-driven user behavior analytics tool for websites and apps. It provides insights through session recordings, heatmaps, AI summaries, and AI chat, helping businesses understand how users interact with their digital properties to identify friction points and optimize experiences. It also offers AI visibility and Brand agents.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://microsoft.com","updated_at":"2026-10-04T00:07:29.434000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Session recordings\nheatmaps\nAI summaries\nAI chat\nAI visibility\nand Brand agents for web and mobile app user behavior analytics.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://microsoft.com","updated_at":"2026-10-04T00:07:29.434000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Free forever","source_type":"1p_website","source_label":"Brand's website","source_url":"https://microsoft.com","updated_at":"2026-10-04T00:07:29.434000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Businesses and organizations of all sizes, digital marketers, product managers, and B2C growth strategists looking to understand and optimize user experience on their websites and mobile applications.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://microsoft.com","updated_at":"2026-10-04T00:07:29.434000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:07:29.434000+00:00","last_changed_at":"2026-10-17T23:33:03.255362+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=25e4abbd-c07c-43d7-9936-038a5b5c9665"}