# Microsoft Bing

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/microsoft-bing
- **Dataset:** https://optimly.ai/brand/microsoft-bing.json
- **Markdown:** https://optimly.ai/brand/microsoft-bing/llms.txt
- **Official website:** https://bing.com
- **Slug:** microsoft-bing
- **Categories:** ai-machine-learning

## Overview

- **Tagline:** Deep integration of advanced AI capabilities, including a conversational AI assistant (Copilot) and generative AI tools, directly into the search engine experience
Source: Brand's website (https://bing.com) · 2026-10-04

- **Description:** Microsoft Bing is a web search engine that integrates artificial intelligence capabilities, including a conversational AI assistant (Copilot), visual search, and generative AI tools for text and image creation, to enhance the search experience and provide advanced information retrieval and content generation functionalities.
Source: Brand's website (https://bing.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Web search engine
  - Copilot (AI assistant)
  - Visual Search
  - AI-powered image creation (wallpaper creator)
  - AI-powered text creation
Source: Brand's website (https://bing.com) · 2026-10-04

- **Pricing:** Free (ad-supported)
Source: Brand's website (https://bing.com) · 2026-10-04

## Audience

- **Target industry:** General internet users, individuals seeking information and content, users needing AI assistance for various tasks, content creators
Source: Brand's website (https://bing.com) · 2026-10-04

Page last updated 2026-10-17.