{"name":"Microsoft Advertising","domain":"microsoft.com","url":"https://optimly.ai/brand/microsoft-advertising","is_claimed":false,"categories":["ad-tech-ad-networks","ai-machine-learning"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Leverages Microsoft's vast network and partnerships for broad reach; integrates AI (Copilot) for efficient ad creation; offers diverse campaign types including search, display, video/CTV, and shopping; provides flexible budget control and a pay-for-clicks model.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://microsoft.com","updated_at":"2026-10-04T00:07:11.620000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Microsoft Advertising is a platform that helps businesses grow by connecting with customers through search, display, video & CTV, and shopping campaigns across the Microsoft Advertising Network. It offers powerful solutions for maximizing ROI, leveraging AI with Copilot for ad creation, and providing tools for cost management.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://microsoft.com","updated_at":"2026-10-04T00:07:11.620000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Performance Max campaigns\nSearch campaigns (Bing\nYahoo\nDuckDuckGo)\nDisplay and Native ads (Microsoft 365\nMSN\nMicrosoft Edge\nOutlook\nMicrosoft Casual Games)\nVideo and CTV ads (Netflix\nMax\nHulu\nRoku\ndiscovery+)\nShopping campaigns\nAI-powered ad creation with Copilot.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://microsoft.com","updated_at":"2026-10-04T00:07:11.620000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Pay-per-click (PPC) with no minimum fee; budget control by the day.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://microsoft.com","updated_at":"2026-10-04T00:07:11.620000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Businesses of all sizes seeking to reach customers searching, browsing, and shopping across Microsoft's extensive network and key partnerships; advertisers looking to drive sales, maximize ROI, and engage global audiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://microsoft.com","updated_at":"2026-10-04T00:07:11.620000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:07:11.620000+00:00","last_changed_at":"2026-10-17T23:33:17.356035+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=28ec2016-fb65-43aa-b774-0b9ab89f7064"}