# Microsoft Advertising (PromoteIQ)

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/microsoft-advertising-promoteiq
- **Dataset:** https://optimly.ai/brand/microsoft-advertising-promoteiq.json
- **Markdown:** https://optimly.ai/brand/microsoft-advertising-promoteiq/llms.txt
- **Official website:** https://microsoft.com
- **Slug:** microsoft-advertising-promoteiq
- **Categories:** ad-tech-ad-networks, marketing-technology

## Overview

- **Tagline:** A massive-scale, white-label retail media platform integrated with Microsoft's global enterprise sales force and cloud infrastructure.
Source: Brand's website (https://microsoft.com) · 2026-10-04

- **Description:** Microsoft Advertising (PromoteIQ) provides an automated marketplace for retailers to offer sponsored product ads and display placements on their e-commerce sites. It enables large-scale commerce providers to monetize their digital traffic while giving brands direct access to point-of-purchase advertising.
Source: Brand's website (https://microsoft.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - PromoteIQ On-Site
  - Private Marketplace for Retail Media
  - Sponsored Products
  - On-site Display.
Source: Brand's website (https://microsoft.com) · 2026-10-04

- **Pricing:** Enterprise/Custom (Typically revenue-share or fee-based models for retailers).
Source: Brand's website (https://microsoft.com) · 2026-10-04

## Audience

- **Target industry:** Large-scale retailers, e-commerce marketplaces, and consumer packaged goods (CPG) brands.
Source: Brand's website (https://microsoft.com) · 2026-10-04

## Landscape

- **Competitors:**
  - Criteo (Retail Media)
  - CitrusAd (Epsilon/Publicis)
  - Amazon Advertising
  - Google Retail Search / Google Cloud Retail
Source: Brand's website (https://microsoft.com) · 2026-10-04

Page last updated 2026-10-17.