{"name":"Microsoft Advertising (PromoteIQ)","domain":"microsoft.com","url":"https://optimly.ai/brand/microsoft-advertising-promoteiq","is_claimed":false,"categories":["ad-tech-ad-networks","marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"A massive-scale, white-label retail media platform integrated with Microsoft's global enterprise sales force and cloud infrastructure.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://microsoft.com","updated_at":"2026-10-04T00:05:37.620000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Microsoft Advertising (PromoteIQ) provides an automated marketplace for retailers to offer sponsored product ads and display placements on their e-commerce sites. It enables large-scale commerce providers to monetize their digital traffic while giving brands direct access to point-of-purchase advertising.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://microsoft.com","updated_at":"2026-10-04T00:05:37.620000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"PromoteIQ On-Site\nPrivate Marketplace for Retail Media\nSponsored Products\nOn-site Display.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://microsoft.com","updated_at":"2026-10-04T00:05:37.620000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Enterprise/Custom (Typically revenue-share or fee-based models for retailers).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://microsoft.com","updated_at":"2026-10-04T00:05:37.620000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Large-scale retailers, e-commerce marketplaces, and consumer packaged goods (CPG) brands.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://microsoft.com","updated_at":"2026-10-04T00:05:37.620000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Criteo (Retail Media)"},{"url":null,"name":"CitrusAd (Epsilon/Publicis)"},{"url":null,"name":"Amazon Advertising"},{"url":null,"name":"Google Retail Search / Google Cloud Retail"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://microsoft.com","updated_at":"2026-10-04T00:05:37.620000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:05:37.620000+00:00","last_changed_at":"2026-10-17T23:41:49.864867+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=9d9692eb-e17e-4b68-a21c-22a0d56447c3"}