# Microsoft Advertising (Bing)

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/microsoft-advertising-bing
- **Dataset:** https://optimly.ai/brand/microsoft-advertising-bing.json
- **Markdown:** https://optimly.ai/brand/microsoft-advertising-bing/llms.txt
- **Official website:** https://microsoft.com
- **Slug:** microsoft-advertising-bing
- **Categories:** ad-tech-ad-networks, marketing-technology

## Overview

- **Tagline:** Exclusive access to high-income desktop users through Windows OS integration and unique LinkedIn-based professional targeting within search.
Source: Brand's website (https://microsoft.com) · 2026-10-04

- **Description:** Microsoft Advertising is a global advertising service that provides pay-per-click advertising on the Bing, Yahoo!, and DuckDuckGo search engines, as well as on various Windows apps and partner sites. It offers a suite of tools for search, display, and native advertising, leveraging proprietary Microsoft data and artificial intelligence to target specific audience segments.
Source: Brand's website (https://microsoft.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Search Ads (Bing/Yahoo)
  - Display Ads
  - Native Ads
  - Retail Media
  - CTV Ads (Netflix)
Source: Brand's website (https://microsoft.com) · 2026-10-04

- **Pricing:** Usage-based (PPC/CPM)
Source: Brand's website (https://microsoft.com) · 2026-10-04

## Audience

- **Target industry:** Enterprise Brands, SMBs, Performance Marketing Agencies
Source: Brand's website (https://microsoft.com) · 2026-10-04

## Landscape

- **Competitors:**
  - Google Ads
  - Meta Ads (Facebook/Instagram)
  - Amazon Advertising
  - LinkedIn Ads (Note: Also owned by Microsoft but operated separately)
Source: Brand's website (https://microsoft.com) · 2026-10-04

Page last updated 2026-10-17.