{"name":"Microsoft Advertising (Bing)","domain":"microsoft.com","url":"https://optimly.ai/brand/microsoft-advertising-bing","is_claimed":false,"categories":["ad-tech-ad-networks","marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Exclusive access to high-income desktop users through Windows OS integration and unique LinkedIn-based professional targeting within search.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://microsoft.com","updated_at":"2026-10-04T00:05:37.523000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Microsoft Advertising is a global advertising service that provides pay-per-click advertising on the Bing, Yahoo!, and DuckDuckGo search engines, as well as on various Windows apps and partner sites. It offers a suite of tools for search, display, and native advertising, leveraging proprietary Microsoft data and artificial intelligence to target specific audience segments.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://microsoft.com","updated_at":"2026-10-04T00:05:37.523000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Search Ads (Bing/Yahoo)\nDisplay Ads\nNative Ads\nRetail Media\nCTV Ads (Netflix)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://microsoft.com","updated_at":"2026-10-04T00:05:37.523000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Usage-based (PPC/CPM)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://microsoft.com","updated_at":"2026-10-04T00:05:37.523000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Enterprise Brands, SMBs, Performance Marketing Agencies","source_type":"1p_website","source_label":"Brand's website","source_url":"https://microsoft.com","updated_at":"2026-10-04T00:05:37.523000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Google Ads"},{"url":null,"name":"Meta Ads (Facebook/Instagram)"},{"url":null,"name":"Amazon Advertising"},{"url":null,"name":"LinkedIn Ads (Note: Also owned by Microsoft but operated separately)"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://microsoft.com","updated_at":"2026-10-04T00:05:37.523000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:05:37.523000+00:00","last_changed_at":"2026-10-17T23:36:41.794543+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=58b8dde7-35e2-4ba0-984f-a71eb4bc9cb3"}