# microsoft-ads-bing

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/microsoft-ads-bing
- **Dataset:** https://optimly.ai/brand/microsoft-ads-bing.json
- **Markdown:** https://optimly.ai/brand/microsoft-ads-bing/llms.txt
- **Official website:** https://microsoft.com
- **Slug:** microsoft-ads-bing
- **Categories:** ad-tech-ad-networks, ai-machine-learning

## Overview

- **Tagline:** Extensive advertising network spanning major search engines and a broad range of Microsoft properties and Connected TV platforms. Leverages AI (Copilot) for efficient ad creation and focuses on maximizing ROI with flexible cost management tools.
Source: Brand's website (https://microsoft.com) · 2026-10-04

- **Description:** Microsoft Advertising (formerly Bing Ads) is a platform that empowers businesses to create and manage digital advertising campaigns across a vast network, including Bing, Yahoo, DuckDuckGo, Microsoft 365, MSN, Microsoft Edge, Outlook, and major Connected TV platforms like Netflix, Max, Hulu, Roku, and discovery+. It offers comprehensive solutions for search, display, video, and shopping campaigns, enhanced by AI for ad creation and robust tools for campaign optimization and cost management. The platform aims to help businesses connect with customers as they search, browse, and shop.
Source: Brand's website (https://microsoft.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Digital advertising campaigns covering search (Bing
  - Yahoo
  - DuckDuckGo)
  - display
  - video (Microsoft properties
  - Netflix
  - Max
  - Hulu
  - Roku
  - discovery+)
  - and shopping ads. Includes AI-powered ad asset generation (Copilot) and tools for campaign management
  - optimization
  - and cost control.
Source: Brand's website (https://microsoft.com) · 2026-10-04

- **Pricing:** Pay-per-click (PPC) model with no minimum fees, daily budgeting options, and user control over advertising spend.
Source: Brand's website (https://microsoft.com) · 2026-10-04

## Audience

- **Target industry:** Businesses of all sizes seeking to maximize their return on advertising investment, drive sales, and expand their reach by engaging with customers across various digital touchpoints.
Source: Brand's website (https://microsoft.com) · 2026-10-04

Page last updated 2026-10-17.