# michaels, ross & cole ltd > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/michaels-ross-cole-ltd - **Dataset:** https://optimly.ai/brand/michaels-ross-cole-ltd.json - **Markdown:** https://optimly.ai/brand/michaels-ross-cole-ltd/llms.txt - **Official website:** https://mrc-productivity.com - **Slug:** michaels-ross-cole-ltd - **Categories:** developer-tools ## Overview - **Tagline:** Offers a unique combination of a low-code development platform (m-Power) that generates standard, maintainable HTML, JavaScript, and Java code, preventing vendor lock-in. Provides flexible engagement models including self-build, co-build with consultants, or full-service custom development. Emphasizes on-premise deployment, perpetual licensing, and robust, model-agnostic AI integration with granular control over data access and user permissions. Source: Brand's website (https://mrc-productivity.com) · 2026-10-04 - **Description:** michaels, ross & cole ltd (mrc) provides the m-Power low-code development platform and custom software development services. Their platform enables businesses, particularly small IT teams, to rapidly build custom applications, AI tools, integrate disconnected systems, replace legacy spreadsheets, extend ERP systems, and create self-service portals over existing databases, with a focus on generating standard, maintainable code and offering flexible build options (self-build, co-build, or done-for-you). Source: Brand's website (https://mrc-productivity.com) · 2026-10-04 ## Offerings - **Core capabilities:** m-Power development platform; Custom software development services; AI application development services. Source: Brand's website (https://mrc-productivity.com) · 2026-10-04 - **Pricing:** Perpetual license with no per-user fees for the m-Power platform; Project-based fees for custom software development services. Source: Brand's website (https://mrc-productivity.com) · 2026-10-04 ## Audience - **Target industry:** Businesses across various industries looking to accelerate custom application development, integrate systems, extend ERP, replace legacy tools, or implement AI solutions, particularly beneficial for small IT teams. Source: Brand's website (https://mrc-productivity.com) · 2026-10-04 Page last updated 2026-10-17.