{"name":"Metrikal","domain":"metrikal.io","url":"https://optimly.ai/brand/metrikal","is_claimed":false,"categories":["marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Metrikal quantifies the relationship between App Store Optimization (ASO) and Apple Search Ads on a keyword level, making it the only product on the market to do so. It does not require coding or SDK integration and was built by a mobile UA agency (ShyftUP) to provide actionable, growth-impacting data.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metrikal.io","updated_at":"2026-10-04T00:05:22.761000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Metrikal is an App Store Optimization (ASO) analytics and reporting platform that tracks, visualizes, and quantifies the impact of ASO efforts on mobile app growth. It consolidates ASO KPIs from various sources, connects the dots between ASO and Apple Search Ads, and provides actionable insights.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metrikal.io","updated_at":"2026-10-04T00:05:22.761000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"A dashboard for App Store Optimization (ASO) reporting and analytics\nconsolidating KPIs from App Store Connect\nGoogle Play Developer Console\nApple Search Ads\nand Mobile Action. It visualizes the relationship between organic and paid user acquisition.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metrikal.io","updated_at":"2026-10-04T00:05:22.761000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Not specified in the provided context.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metrikal.io","updated_at":"2026-10-04T00:05:22.761000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Mobile app leaders, User Acquisition (UA) managers, ASO managers, CEOs, and marketing executives of companies with mobile applications.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metrikal.io","updated_at":"2026-10-04T00:05:22.761000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:05:22.761000+00:00","last_changed_at":"2026-10-17T23:37:33.339374+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=645d8669-c6f2-4caf-bd55-9f3203e0ecb0"}