# Metricworks

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/metricworks
- **Dataset:** https://optimly.ai/brand/metricworks.json
- **Markdown:** https://optimly.ai/brand/metricworks/llms.txt
- **Official website:** https://metric.works
- **Slug:** metricworks
- **Categories:** data-analytics-business-intelligence

## Overview

- **Tagline:** The first and only daily-cohorted MMM Infrastructure-as-a-Service, providing 97% prediction accuracy, 50% reduction in misattribution to self-attributing networks, seamless one-click integration with MMPs (AppsFlyer, Singular, Adjust, Branch), custom-built AI models (not open-source), and the ability to measure all channels (including offline, influencers, OOH).
Source: Brand's website (https://metric.works) · 2026-10-04

- **Description:** MetricWorks provides an MMM Infrastructure-as-a-Service platform that transforms how marketing teams build measurement. It offers frequent MMM outputs, deeper granularity, enterprise-grade infrastructure, and control, aiming to be a cost-effective alternative to existing solutions.
Source: Brand's website (https://metric.works) · 2026-10-04

## Offerings

- **Core capabilities:**
  - MMM Infrastructure-as-a-Service platform offering daily-cohorted Media Mix Modeling (MMM) with features like versioning
  - model improvements
  - single country experiments
  - monitor panel
  - data score
  - and budget allocation.
Source: Brand's website (https://metric.works) · 2026-10-04

- **Pricing:** Positions itself as a cost-effective solution, offering services 'at a fraction of your existing cost'.
Source: Brand's website (https://metric.works) · 2026-10-04

## Audience

- **Target industry:** Marketing teams, global leaders, and businesses in mobile gaming and other industries seeking advanced marketing measurement and incrementality insights, particularly those impacted by privacy changes like iOS14.
Source: Brand's website (https://metric.works) · 2026-10-04

Page last updated 2026-10-17.