{"name":"Metricworks","domain":"metric.works","url":"https://optimly.ai/brand/metricworks","is_claimed":false,"categories":["data-analytics-business-intelligence"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"The first and only daily-cohorted MMM Infrastructure-as-a-Service, providing 97% prediction accuracy, 50% reduction in misattribution to self-attributing networks, seamless one-click integration with MMPs (AppsFlyer, Singular, Adjust, Branch), custom-built AI models (not open-source), and the ability to measure all channels (including offline, influencers, OOH).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metric.works","updated_at":"2026-10-04T00:08:24.685000+00:00"},{"key":"description","label":"Description","shape":"text","content":"MetricWorks provides an MMM Infrastructure-as-a-Service platform that transforms how marketing teams build measurement. It offers frequent MMM outputs, deeper granularity, enterprise-grade infrastructure, and control, aiming to be a cost-effective alternative to existing solutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metric.works","updated_at":"2026-10-04T00:08:24.685000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"MMM Infrastructure-as-a-Service platform offering daily-cohorted Media Mix Modeling (MMM) with features like versioning\nmodel improvements\nsingle country experiments\nmonitor panel\ndata score\nand budget allocation.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metric.works","updated_at":"2026-10-04T00:08:24.685000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Positions itself as a cost-effective solution, offering services 'at a fraction of your existing cost'.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metric.works","updated_at":"2026-10-04T00:08:24.685000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Marketing teams, global leaders, and businesses in mobile gaming and other industries seeking advanced marketing measurement and incrementality insights, particularly those impacted by privacy changes like iOS14.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metric.works","updated_at":"2026-10-04T00:08:24.685000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:08:24.685000+00:00","last_changed_at":"2026-10-17T23:45:06.680962+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=cea539d8-6a87-4c72-93a9-f11074595f50"}