# MediaMath

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/mediamath
- **Dataset:** https://optimly.ai/brand/mediamath.json
- **Markdown:** https://optimly.ai/brand/mediamath/llms.txt
- **Official website:** https://mediamath.com
- **Slug:** mediamath

## Overview

- **Tagline:** The original creator of the DSP category with a legacy of transparency and enterprise-grade architecture.
Source: Brand's website (https://mediamath.com) · 2026-10-04

- **Description:** MediaMath is an advertising technology company known for developing the first Demand-Side Platform (DSP) in 2007. It provides a software platform for marketers to manage programmatic media buying across various digital channels, including display, video, and mobile. After a period of industry leadership, the company underwent a significant restructuring and was acquired by Infillion in 2023.
Source: Brand's website (https://mediamath.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - TERMINALONE (DSP)
  - Programmatic buying platform
  - Audience segmentation tools.
Source: Brand's website (https://mediamath.com) · 2026-10-04

- **Pricing:** Usage-based (Commission on ad spend) and Custom Enterprise pricing.
Source: Brand's website (https://mediamath.com) · 2026-10-04

## Audience

- **Target industry:** Enterprise brands, advertising agencies, and internal brand marketing teams.
Source: Brand's website (https://mediamath.com) · 2026-10-04

## Landscape

- **Competitors:**
  - The Trade Desk
  - Google Display & Video 360 (DV360)
  - Viads (formerly Viant)/Adelphic
  - Amazon DSP
Source: Brand's website (https://mediamath.com) · 2026-10-04

Page last updated 2026-10-17.