{"name":"MediaMath","domain":"mediamath.com","url":"https://optimly.ai/brand/mediamath","is_claimed":false,"categories":[],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"The original creator of the DSP category with a legacy of transparency and enterprise-grade architecture.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mediamath.com","updated_at":"2026-10-04T00:04:51.498000+00:00"},{"key":"description","label":"Description","shape":"text","content":"MediaMath is an advertising technology company known for developing the first Demand-Side Platform (DSP) in 2007. It provides a software platform for marketers to manage programmatic media buying across various digital channels, including display, video, and mobile. After a period of industry leadership, the company underwent a significant restructuring and was acquired by Infillion in 2023.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mediamath.com","updated_at":"2026-10-04T00:04:51.498000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"TERMINALONE (DSP)\nProgrammatic buying platform\nAudience segmentation tools.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mediamath.com","updated_at":"2026-10-04T00:04:51.498000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Usage-based (Commission on ad spend) and Custom Enterprise pricing.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mediamath.com","updated_at":"2026-10-04T00:04:51.498000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Enterprise brands, advertising agencies, and internal brand marketing teams.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mediamath.com","updated_at":"2026-10-04T00:04:51.498000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"The Trade Desk"},{"url":null,"name":"Google Display & Video 360 (DV360)"},{"url":null,"name":"Viads (formerly Viant)/Adelphic"},{"url":null,"name":"Amazon DSP"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://mediamath.com","updated_at":"2026-10-04T00:04:51.498000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:04:51.498000+00:00","last_changed_at":"2026-10-17T23:48:00.349127+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=fb708632-973a-46d5-9d95-9a0996ff256b"}