# Maxwell

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/maxwell
- **Dataset:** https://optimly.ai/brand/maxwell.json
- **Markdown:** https://optimly.ai/brand/maxwell/llms.txt
- **Official website:** https://maxwell.app
- **Slug:** maxwell
- **Categories:** hr-technology

## Overview

- **Tagline:** An experience layer that integrates with existing HRIS and payroll systems rather than replacing them; offers real money and utility via a digital wallet/Maxwell Card Visa instead of 'pointless points'; provides ultimate personalization for employees; and leverages AI + Behavioral Science to automate up to 80% of routine HR tickets and maximize return on total rewards investment.
Source: Brand's website (https://maxwell.app) · 2026-10-04

- **Description:** Maxwell is a total rewards platform that unifies payroll, health plans, and lifestyle perks into one app. It provides employees with real money and 24/7 AI HR support, designed to end administrative chaos by integrating seamlessly with existing HRIS without requiring a system replacement.
Source: Brand's website (https://maxwell.app) · 2026-10-04

## Offerings

- **Core capabilities:**
  - A total rewards platform that unifies payroll
  - health plans
  - and lifestyle perks; includes a proprietary digital wallet and Maxwell Card Visa for employee spending; and provides a 24/7 AI HR Assistant ('Max') for routine HR queries.
Source: Brand's website (https://maxwell.app) · 2026-10-04

- **Pricing:** No platform fees, no implementation fees, and no long-term lock-ins; customers pay only for the funds deployed.
Source: Brand's website (https://maxwell.app) · 2026-10-04

## Audience

- **Target industry:** Executives and business owners across industries, HR teams seeking to optimize workforce operations, and organizations looking to maximize the impact of their total rewards budget for both desk and deskless employees.
Source: Brand's website (https://maxwell.app) · 2026-10-04

Page last updated 2026-10-17.