{"name":"Adobe Marketo Engage","domain":"adobe.com","url":"https://optimly.ai/brand/marketo","is_claimed":false,"categories":["data-analytics-business-intelligence","marketing-technology","sales-crm"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"A deeply integrated enterprise-grade marketing hub that combines AI-driven lead nurturing with robust sales-marketing alignment capabilities within the Adobe Experience Cloud.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adobe.com","updated_at":"2026-10-04T00:05:35.981000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Adobe Marketo Engage is a comprehensive marketing automation platform designed for B2B and B2C marketing teams to manage lead generation, nurturing, and engagement. It serves as a central hub for planning and executing omnichannel campaigns, utilizing AI to personalize buyer journeys and align sales and marketing efforts.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adobe.com","updated_at":"2026-10-04T00:05:35.981000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Marketing Automation\nLead Management\nEmail Marketing\nSales Intelligence\nAnalytics","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adobe.com","updated_at":"2026-10-04T00:05:35.981000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Enterprise/Custom (Tiered subscription based on database size and features)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adobe.com","updated_at":"2026-10-04T00:05:35.981000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Enterprise and Mid-market B2B companies, high-growth technology firms, and complex B2C organizations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adobe.com","updated_at":"2026-10-04T00:05:35.981000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Salesforce Account Engagement (Pardot)"},{"url":null,"name":"Oracle Eloqua"},{"url":null,"name":"HubSpot Marketing Hub"},{"url":null,"name":"Microsoft Dynamics 365 Marketing"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://adobe.com","updated_at":"2026-10-04T00:05:35.981000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:05:35.981000+00:00","last_changed_at":"2026-10-17T23:34:13.738340+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=36321a31-9ea0-4920-a988-0d3cec00dec8"}