# Marketo Engage

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/marketo-engage
- **Dataset:** https://optimly.ai/brand/marketo-engage.json
- **Markdown:** https://optimly.ai/brand/marketo-engage/llms.txt
- **Official website:** https://adobe.com
- **Slug:** marketo-engage
- **Categories:** marketing-technology, sales-crm

## Overview

- **Tagline:** The most robust lead-scoring and lifecycle-mapping engine in the B2B market, designed specifically for complex, long-cycle sales.
Source: Brand's website (https://adobe.com) · 2026-10-04

- **Description:** Marketo Engage is an enterprise-level marketing automation platform designed for B2B marketers to manage leads, automate workflows, and measure marketing engagement. Acquired by Adobe in 2018, it is now a core component of the Adobe Experience Cloud suite, focusing on lead-to-revenue management and multi-channel orchestration.
Source: Brand's website (https://adobe.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Lead Management
  - Email Marketing
  - Account-Based Marketing (ABM)
  - Revenue Attribution
  - Web Tracking.
Source: Brand's website (https://adobe.com) · 2026-10-04

- **Pricing:** Enterprise/Custom
Source: Brand's website (https://adobe.com) · 2026-10-04

## Audience

- **Target industry:** Mid-market to Large Enterprise B2B organizations.
Source: Brand's website (https://adobe.com) · 2026-10-04

## Landscape

- **Competitors:**
  - Salesforce Account Engagement (Pardot)
  - HubSpot Marketing Hub
  - Oracle Eloqua
Source: Brand's website (https://adobe.com) · 2026-10-04

Page last updated 2026-10-17.