{"name":"Marketo Engage","domain":"adobe.com","url":"https://optimly.ai/brand/marketo-engage","is_claimed":false,"categories":["marketing-technology","sales-crm"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"The most robust lead-scoring and lifecycle-mapping engine in the B2B market, designed specifically for complex, long-cycle sales.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adobe.com","updated_at":"2026-10-04T00:03:25.360000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Marketo Engage is an enterprise-level marketing automation platform designed for B2B marketers to manage leads, automate workflows, and measure marketing engagement. Acquired by Adobe in 2018, it is now a core component of the Adobe Experience Cloud suite, focusing on lead-to-revenue management and multi-channel orchestration.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adobe.com","updated_at":"2026-10-04T00:03:25.360000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Lead Management\nEmail Marketing\nAccount-Based Marketing (ABM)\nRevenue Attribution\nWeb Tracking.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adobe.com","updated_at":"2026-10-04T00:03:25.360000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Enterprise/Custom","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adobe.com","updated_at":"2026-10-04T00:03:25.360000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Mid-market to Large Enterprise B2B organizations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adobe.com","updated_at":"2026-10-04T00:03:25.360000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Salesforce Account Engagement (Pardot)"},{"url":null,"name":"HubSpot Marketing Hub"},{"url":null,"name":"Oracle Eloqua"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://adobe.com","updated_at":"2026-10-04T00:03:25.360000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:03:25.360000+00:00","last_changed_at":"2026-10-17T23:35:24.914768+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=46ed8c54-1998-483b-87a5-5fb03af54e0b"}