# Marketo Engage (Adobe)

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/marketo-engage-adobe
- **Dataset:** https://optimly.ai/brand/marketo-engage-adobe.json
- **Markdown:** https://optimly.ai/brand/marketo-engage-adobe/llms.txt
- **Official website:** https://adobe.com
- **Slug:** marketo-engage-adobe
- **Categories:** marketing-technology, sales-crm

## Overview

- **Tagline:** The most robust lead-to-account matching and scoring engine in the enterprise B2B market, now backed by Adobe's global data scale.
Source: Brand's website (https://adobe.com) · 2026-10-04

- **Description:** Marketo Engage is an enterprise-grade marketing automation software platform designed for B2B marketers. It enables lead management, account-based marketing, and multi-channel campaign orchestration. Since its acquisition by Adobe, it has been integrated into the Adobe Experience Cloud ecosystem.
Source: Brand's website (https://adobe.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Lead Management
  - Account-Based Marketing (ABM)
  - Multi-touch Attribution
  - Email Marketing
  - Content Personalization.
Source: Brand's website (https://adobe.com) · 2026-10-04

- **Pricing:** Enterprise/Custom
Source: Brand's website (https://adobe.com) · 2026-10-04

## Audience

- **Target industry:** Mid-market to Large Enterprise B2B companies, High-tech, Manufacturing, Financial Services.
Source: Brand's website (https://adobe.com) · 2026-10-04

## Landscape

- **Competitors:**
  - Salesforce Account Engagement (Pardot)
  - HubSpot Marketing Hub
  - Microsoft Dynamics 365 Customer Insights
  - Oracle Eloqua
Source: Brand's website (https://adobe.com) · 2026-10-04

Page last updated 2026-10-17.