{"name":"Marketo Engage (Adobe)","domain":"adobe.com","url":"https://optimly.ai/brand/marketo-engage-adobe","is_claimed":false,"categories":["marketing-technology","sales-crm"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"The most robust lead-to-account matching and scoring engine in the enterprise B2B market, now backed by Adobe's global data scale.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adobe.com","updated_at":"2026-10-04T00:04:18.046000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Marketo Engage is an enterprise-grade marketing automation software platform designed for B2B marketers. It enables lead management, account-based marketing, and multi-channel campaign orchestration. Since its acquisition by Adobe, it has been integrated into the Adobe Experience Cloud ecosystem.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adobe.com","updated_at":"2026-10-04T00:04:18.046000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Lead Management\nAccount-Based Marketing (ABM)\nMulti-touch Attribution\nEmail Marketing\nContent Personalization.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adobe.com","updated_at":"2026-10-04T00:04:18.046000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Enterprise/Custom","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adobe.com","updated_at":"2026-10-04T00:04:18.046000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Mid-market to Large Enterprise B2B companies, High-tech, Manufacturing, Financial Services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://adobe.com","updated_at":"2026-10-04T00:04:18.046000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Salesforce Account Engagement (Pardot)"},{"url":null,"name":"HubSpot Marketing Hub"},{"url":null,"name":"Microsoft Dynamics 365 Customer Insights"},{"url":null,"name":"Oracle Eloqua"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://adobe.com","updated_at":"2026-10-04T00:04:18.046000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:04:18.046000+00:00","last_changed_at":"2026-10-17T23:44:24.436074+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=c4089ff2-48ee-4471-a273-e226714d10bd"}