# Marketing Attribution

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/marketing-attribution
- **Dataset:** https://optimly.ai/brand/marketing-attribution.json
- **Markdown:** https://optimly.ai/brand/marketing-attribution/llms.txt
- **Official website:** https://marketingattribution.com
- **Slug:** marketing-attribution
- **Categories:** marketing-technology

## Overview

- **Tagline:** Pioneered marketing mix modeling, offers large-scale person-level randomized controlled trials (RCTs) for granular ROI measurement, and provides sophisticated analytical software with advanced optimization algorithms for incremental sales measurement.
Source: Brand's website (https://marketingattribution.com) · 2026-10-04

- **Description:** Marketing Attribution helps companies measure and optimize the effectiveness of their marketing. It utilizes marketing mix modeling and large-scale person-level randomized controlled trials to provide holistic, consistent measurement across all marketing channels. The company offers sophisticated analytical software for measuring incremental sales, optimizing spend, and facilitating better media planning.
Source: Brand's website (https://marketingattribution.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Marketing Mix Models
  - Large-Scale Marketing RCT
  - Forecast Tracking
  - Customer Journey Analytics
  - and an in-house modeling software suite (Attribution Engine
  - Drivers
  - Planner
  - Price Explorer).
Source: Brand's website (https://marketingattribution.com) · 2026-10-04

- **Pricing:** Software Licenses (for Attribution Engine, Drivers, Planner), Automated Model Updates (service), and Consulting services.
Source: Brand's website (https://marketingattribution.com) · 2026-10-04

## Audience

- **Target industry:** Companies seeking to measure and optimize marketing effectiveness, understand marketing ROI, and improve media planning and spend allocation.
Source: Brand's website (https://marketingattribution.com) · 2026-10-04

Page last updated 2026-10-17.