{"name":"Marketing Attribution","domain":"marketingattribution.com","url":"https://optimly.ai/brand/marketing-attribution","is_claimed":false,"categories":["marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Pioneered marketing mix modeling, offers large-scale person-level randomized controlled trials (RCTs) for granular ROI measurement, and provides sophisticated analytical software with advanced optimization algorithms for incremental sales measurement.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://marketingattribution.com","updated_at":"2026-10-04T00:05:12.537000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Marketing Attribution helps companies measure and optimize the effectiveness of their marketing. It utilizes marketing mix modeling and large-scale person-level randomized controlled trials to provide holistic, consistent measurement across all marketing channels. The company offers sophisticated analytical software for measuring incremental sales, optimizing spend, and facilitating better media planning.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://marketingattribution.com","updated_at":"2026-10-04T00:05:12.537000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Marketing Mix Models\nLarge-Scale Marketing RCT\nForecast Tracking\nCustomer Journey Analytics\nand an in-house modeling software suite (Attribution Engine\nDrivers\nPlanner\nPrice Explorer).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://marketingattribution.com","updated_at":"2026-10-04T00:05:12.537000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Software Licenses (for Attribution Engine, Drivers, Planner), Automated Model Updates (service), and Consulting services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://marketingattribution.com","updated_at":"2026-10-04T00:05:12.537000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Companies seeking to measure and optimize marketing effectiveness, understand marketing ROI, and improve media planning and spend allocation.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://marketingattribution.com","updated_at":"2026-10-04T00:05:12.537000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:05:12.537000+00:00","last_changed_at":"2026-10-17T23:47:57.932884+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=fada8563-551c-4b9e-b326-4517e4828400"}