# Lytics

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/lytics
- **Dataset:** https://optimly.ai/brand/lytics.json
- **Markdown:** https://optimly.ai/brand/lytics/llms.txt
- **Official website:** https://lytics.com
- **Slug:** lytics
- **Categories:** ai-machine-learning, marketing-technology

## Overview

- **Tagline:** Native AI and predictive modeling that segments customers based on behavioral intent rather than just demographic data.
Source: Brand's website (https://lytics.com) · 2026-10-04

- **Description:** Lytics is a Customer Data Platform (CDP) that specializes in behavioral data and predictive modeling to drive personalized marketing experiences. Following its acquisition by Contentstack, it is being integrated into a broader composable digital experience platform (DXP) ecosystem.
Source: Brand's website (https://lytics.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Lytics Customer Data Platform (CDP)
  - Personalization Engine
  - Identity Resolution.
Source: Brand's website (https://lytics.com) · 2026-10-04

- **Pricing:** Enterprise/Custom (now typically bundled with Contentstack)
Source: Brand's website (https://lytics.com) · 2026-10-04

## Audience

- **Target industry:** Enterprise marketing teams, retail, media, and technology industries.
Source: Brand's website (https://lytics.com) · 2026-10-04

## Landscape

- **Competitors:**
  - Twilio Segment
  - Adobe Real-Time CDP
  - Tealium
  - Uniform
Source: Brand's website (https://lytics.com) · 2026-10-04

Page last updated 2026-10-17.