{"name":"Lytics","domain":"lytics.com","url":"https://optimly.ai/brand/lytics","is_claimed":false,"categories":["ai-machine-learning","marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Native AI and predictive modeling that segments customers based on behavioral intent rather than just demographic data.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lytics.com","updated_at":"2026-10-04T00:05:31.933000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Lytics is a Customer Data Platform (CDP) that specializes in behavioral data and predictive modeling to drive personalized marketing experiences. Following its acquisition by Contentstack, it is being integrated into a broader composable digital experience platform (DXP) ecosystem.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lytics.com","updated_at":"2026-10-04T00:05:31.933000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Lytics Customer Data Platform (CDP)\nPersonalization Engine\nIdentity Resolution.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lytics.com","updated_at":"2026-10-04T00:05:31.933000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Enterprise/Custom (now typically bundled with Contentstack)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lytics.com","updated_at":"2026-10-04T00:05:31.933000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Enterprise marketing teams, retail, media, and technology industries.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lytics.com","updated_at":"2026-10-04T00:05:31.933000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Twilio Segment"},{"url":null,"name":"Adobe Real-Time CDP"},{"url":null,"name":"Tealium"},{"url":null,"name":"Uniform"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://lytics.com","updated_at":"2026-10-04T00:05:31.933000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:05:31.933000+00:00","last_changed_at":"2026-10-17T23:46:18.702273+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=e1048f1f-36b3-4633-906a-8075cc19e71a"}