# Lumina - Makers Of Analytica > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/lumina-makers-of-analytica - **Dataset:** https://optimly.ai/brand/lumina-makers-of-analytica.json - **Markdown:** https://optimly.ai/brand/lumina-makers-of-analytica/llms.txt - **Official website:** https://analytica.com - **Slug:** lumina-makers-of-analytica - **Categories:** data-analytics-business-intelligence ## Overview - **Tagline:** Provides visual influence diagrams for clear communication, robust Monte Carlo simulation for risk and uncertainty, enables analytics without coding expertise (unlike Python or R), and allows for building models significantly faster than with spreadsheets. Source: Brand's website (https://analytica.com) · 2026-10-04 - **Description:** Analytica is visual decision-making software that helps businesses build, explore, and share decision models for faster, more informed decisions. It provides a visual environment to analyze complex problems, discover key insights, and make effective decisions without requiring coding expertise, offering a more transparent and reliable alternative to traditional spreadsheets. Source: Brand's website (https://analytica.com) · 2026-10-04 ## Offerings - **Core capabilities:** - Analytica decision software - featuring visual influence diagrams - Monte Carlo simulation - and decision analytics. Source: Brand's website (https://analytica.com) · 2026-10-04 - **Pricing:** Freemium/Free Trial (offers free download and trials) Source: Brand's website (https://analytica.com) · 2026-10-04 ## Audience - **Target industry:** Businesses, government organizations, and academic institutions across various industries seeking to improve their decision-making processes. Source: Brand's website (https://analytica.com) · 2026-10-04 ## Landscape - **Competitors:** - Spreadsheets - Microsoft Excel - Python - R Source: Brand's website (https://analytica.com) · 2026-10-04 Page last updated 2026-10-17.