{"name":"Lob","domain":"lob.com","url":"https://optimly.ai/brand/lob","is_claimed":false,"categories":["marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"The only direct mail platform with Postal IQ advanced routing, printing, and delivery infrastructure, offering a single partner for the entire direct mail process from campaign to mailbox. Provides industry-leading compliance (HIPAA, GDPR, CCPA/CPRA) and data-driven personalization and tracking.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lob.com","updated_at":"2026-10-04T00:07:15.484000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Lob is a direct mail platform that offers Postal IQ advanced routing, printing, and delivery infrastructure, aiming to bring predictability to postage costs and ensure faster, more secure mail delivery. It combines advanced campaign tools, APIs, and a nationwide Print Delivery Network to manage complex direct mail at scale, from building and routing to printing and fulfillment.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lob.com","updated_at":"2026-10-04T00:07:15.484000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Direct Mail Platform\nPostal IQ (advanced routing intelligence)\nPrint Delivery Network (local production and fulfillment)\nDirect Mail APIs\nCampaign Management Tools\nAddress Verification API","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lob.com","updated_at":"2026-10-04T00:07:15.484000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Likely subscription or volume-based, with an option to 'Get started for free'.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lob.com","updated_at":"2026-10-04T00:07:15.484000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Businesses and teams managing complex direct mail campaigns at scale, including those in healthcare and finance sectors. Trusted by over 12,000 companies.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lob.com","updated_at":"2026-10-04T00:07:15.484000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:07:15.484000+00:00","last_changed_at":"2026-10-17T23:43:45.678078+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=ba3ec9ac-7634-4d1f-9856-91293b145162"}