# Lightreel > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/lightreel - **Dataset:** https://optimly.ai/brand/lightreel.json - **Markdown:** https://optimly.ai/brand/lightreel/llms.txt - **Official website:** https://lightreel.ai - **Slug:** lightreel - **Categories:** marketing-technology ## Overview - **Tagline:** The first AI that doomscrolls to analyze live, non-hallucinated data from thousands of TikToks and Instagram Reels daily, providing real-time, data-backed insights for content strategy and creator identification, and offering direct feedback on video performance. Source: Brand's website (https://lightreel.ai) · 2026-10-04 - **Description:** Lightreel is an AI agent that analyzes thousands of TikToks and Instagram Reels daily to help brands and agencies develop content strategies, find creators, get real-time feedback on videos and scripts, and detect trends to go viral on social media. Source: Brand's website (https://lightreel.ai) · 2026-10-04 ## Offerings - **Core capabilities:** - AI platform for social media content strategy - creator discovery - trend detection - video/script feedback - and API access for marketing automation. Source: Brand's website (https://lightreel.ai) · 2026-10-04 - **Pricing:** Subscription-based (Pro plan at $199/month with 3-day free trial and 7-day money-back guarantee); offers API access. Source: Brand's website (https://lightreel.ai) · 2026-10-04 ## Audience - **Target industry:** Brands, marketing agencies, content creators, and businesses looking to grow on TikTok and Instagram. Source: Brand's website (https://lightreel.ai) · 2026-10-04 ## Landscape - **Competitors:** - Snowball Source: Brand's website (https://lightreel.ai) · 2026-10-04 Page last updated 2026-10-17.