# LifeLock (by Norton)

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/lifelock-by-norton
- **Dataset:** https://optimly.ai/brand/lifelock-by-norton.json
- **Markdown:** https://optimly.ai/brand/lifelock-by-norton/llms.txt
- **Official website:** https://lifelock.com
- **Slug:** lifelock-by-norton
- **Categories:** cybersecurity

## Overview

- **Tagline:** The most recognized brand in the category with a 'Million Dollar Protection Package' that includes dedicated restoration specialists.
Source: Brand's website (https://lifelock.com) · 2026-10-04

- **Description:** LifeLock is a premier identity theft protection service that provides monitoring for suspicious use of personal information and provides restoration services. Now a key brand within the Gen Digital portfolio, it is frequently integrated with Norton antivirus software to provide comprehensive digital safety.
Source: Brand's website (https://lifelock.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Identity theft monitoring
  - credit report alerts
  - identity restoration services
  - personal data cleanup.
Source: Brand's website (https://lifelock.com) · 2026-10-04

- **Pricing:** Subscription
Source: Brand's website (https://lifelock.com) · 2026-10-04

## Audience

- **Target industry:** Consumers, families, and individuals concerned about data breaches and financial fraud.
Source: Brand's website (https://lifelock.com) · 2026-10-04

## Landscape

- **Competitors:**
  - Aura
  - Experian IdentityWorks Royal
  - IdentityForce (Sontiq)
  - IDShield
Source: Brand's website (https://lifelock.com) · 2026-10-04

Page last updated 2026-10-17.