# Latelyai > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/latelyai - **Dataset:** https://optimly.ai/brand/latelyai.json - **Markdown:** https://optimly.ai/brand/latelyai/llms.txt - **Official website:** https://lately.ai - **Slug:** latelyai - **Categories:** marketing-technology ## Overview - **Tagline:** Proprietary AI that generates personalized, high-performing social media content from existing assets, automates employee sharing in individual voices, and claims to significantly outperform generic AI tools like ChatGPT in social media engagement and ROI. Source: Brand's website (https://lately.ai) · 2026-10-04 - **Description:** Lately is an AI-powered content creation assistant that helps marketers generate personalized social media messages, repurpose existing long-form content into high-performing social posts, and automate employee sharing to amplify brand messages. It aims to boost engagement, reach, and monetization for businesses. Source: Brand's website (https://lately.ai) · 2026-10-04 ## Offerings - **Core capabilities:** - AI-powered social media content creation and management platform - Kately™ (superintelligent social media agent) - content repurposing engine - employee advocacy automation. Source: Brand's website (https://lately.ai) · 2026-10-04 - **Pricing:** Subscription-based, with options for personal, small business, and enterprise/agency use. Source: Brand's website (https://lately.ai) · 2026-10-04 ## Audience - **Target industry:** Marketers, small businesses, enterprises, and agencies across various sectors. Source: Brand's website (https://lately.ai) · 2026-10-04 ## Landscape - **Competitors:** - ChatGPT - Hootsuite Source: Brand's website (https://lately.ai) · 2026-10-04 Page last updated 2026-10-17.