{"name":"Latelyai","domain":"lately.ai","url":"https://optimly.ai/brand/latelyai","is_claimed":false,"categories":["marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Proprietary AI that generates personalized, high-performing social media content from existing assets, automates employee sharing in individual voices, and claims to significantly outperform generic AI tools like ChatGPT in social media engagement and ROI.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lately.ai","updated_at":"2026-10-04T00:08:22.038000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Lately is an AI-powered content creation assistant that helps marketers generate personalized social media messages, repurpose existing long-form content into high-performing social posts, and automate employee sharing to amplify brand messages. It aims to boost engagement, reach, and monetization for businesses.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lately.ai","updated_at":"2026-10-04T00:08:22.038000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"AI-powered social media content creation and management platform\nKately™ (superintelligent social media agent)\ncontent repurposing engine\nemployee advocacy automation.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lately.ai","updated_at":"2026-10-04T00:08:22.038000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Subscription-based, with options for personal, small business, and enterprise/agency use.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lately.ai","updated_at":"2026-10-04T00:08:22.038000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Marketers, small businesses, enterprises, and agencies across various sectors.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lately.ai","updated_at":"2026-10-04T00:08:22.038000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"ChatGPT"},{"url":null,"name":"Hootsuite"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://lately.ai","updated_at":"2026-10-04T00:08:22.038000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:08:22.038000+00:00","last_changed_at":"2026-10-17T23:36:36.174031+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=579d26e0-2c65-4fb1-b535-93619414c90f"}