# Lately

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/lately
- **Dataset:** https://optimly.ai/brand/lately.json
- **Markdown:** https://optimly.ai/brand/lately/llms.txt
- **Official website:** https://lately.ai
- **Slug:** lately
- **Categories:** marketing-technology

## Overview

- **Tagline:** Proprietary AI that learns and adapts to a brand's voice to create customized, high-performing social content, rather than generic AI. It repurposes longform assets into platform-specific posts and facilitates individualized employee content sharing. Claims to outperform ChatGPT for social media ROI.
Source: Brand's website (https://lately.ai) · 2026-10-04

- **Description:** Lately is an AI-powered content creation assistant that helps marketers repurpose existing longform content into high-performing, personalized social media posts, automate employee sharing, and increase engagement and ROI across social platforms.
Source: Brand's website (https://lately.ai) · 2026-10-04

## Offerings

- **Core capabilities:**
  - AI-powered social media content creation
  - content repurposing (text
  - audio
  - video)
  - social media scheduling
  - employee advocacy platform
  - Kately AI super agent.
Source: Brand's website (https://lately.ai) · 2026-10-04

- **Pricing:** Subscription-based (offers plans for 'Personal' and 'Business').
Source: Brand's website (https://lately.ai) · 2026-10-04

## Audience

- **Target industry:** Marketers, small businesses, enterprises, agencies, sales teams looking to improve social media presence and engagement.
Source: Brand's website (https://lately.ai) · 2026-10-04

## Landscape

- **Competitors:**
  - ChatGPT
Source: Brand's website (https://lately.ai) · 2026-10-04

Page last updated 2026-10-17.