{"name":"Lately","domain":"lately.ai","url":"https://optimly.ai/brand/lately","is_claimed":false,"categories":["marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Proprietary AI that learns and adapts to a brand's voice to create customized, high-performing social content, rather than generic AI. It repurposes longform assets into platform-specific posts and facilitates individualized employee content sharing. Claims to outperform ChatGPT for social media ROI.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lately.ai","updated_at":"2026-10-04T00:06:10.099000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Lately is an AI-powered content creation assistant that helps marketers repurpose existing longform content into high-performing, personalized social media posts, automate employee sharing, and increase engagement and ROI across social platforms.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lately.ai","updated_at":"2026-10-04T00:06:10.099000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"AI-powered social media content creation\ncontent repurposing (text\naudio\nvideo)\nsocial media scheduling\nemployee advocacy platform\nKately AI super agent.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lately.ai","updated_at":"2026-10-04T00:06:10.099000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Subscription-based (offers plans for 'Personal' and 'Business').","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lately.ai","updated_at":"2026-10-04T00:06:10.099000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Marketers, small businesses, enterprises, agencies, sales teams looking to improve social media presence and engagement.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lately.ai","updated_at":"2026-10-04T00:06:10.099000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"ChatGPT"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://lately.ai","updated_at":"2026-10-04T00:06:10.099000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:06:10.099000+00:00","last_changed_at":"2026-10-17T23:47:11.600156+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=ee992fb2-f437-4189-b86f-5beb9379a382"}