{"name":"lately.ai","domain":"lately.ai","url":"https://optimly.ai/brand/lately-ai","is_claimed":false,"categories":["marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Utilizes proprietary AI to generate hyper-customized, high-performing social media content that reflects a brand's unique voice and resonates with target audiences, significantly outperforming generic AI tools like ChatGPT in terms of engagement and ROI. It also uniquely enables large-scale employee advocacy with individualized, compliant content.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lately.ai","updated_at":"2026-10-04T00:07:59.116000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Lately.ai is an AI-powered content creation assistant designed for marketers. It automates the repurposing of long-form content into personalized, high-performing social media posts, enhances audience engagement, and facilitates employee advocacy, aiming to save time and increase ROI.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lately.ai","updated_at":"2026-10-04T00:07:59.116000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"An AI content creation and social media management platform\nincluding \"Kately\" (a superintelligent social media agent)\nfor repurposing content\ngenerating personalized messaging\nand automating employee advocacy.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lately.ai","updated_at":"2026-10-04T00:07:59.116000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Subscription-based SaaS, with options for personal, small business, enterprise, and agency needs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lately.ai","updated_at":"2026-10-04T00:07:59.116000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Marketers, businesses of all sizes and sectors (Small Business, Enterprise/Agency), and social marketing teams.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://lately.ai","updated_at":"2026-10-04T00:07:59.116000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"ChatGPT"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://lately.ai","updated_at":"2026-10-04T00:07:59.116000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:07:59.116000+00:00","last_changed_at":"2026-10-17T23:43:55.926850+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=bcdafd4a-767b-4205-b2f4-343be94c0b21"}