# KickoffLabs > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/kickofflabs - **Dataset:** https://optimly.ai/brand/kickofflabs.json - **Markdown:** https://optimly.ai/brand/kickofflabs/llms.txt - **Official website:** https://kickofflabs.com - **Slug:** kickofflabs - **Categories:** marketing-technology ## Overview - **Tagline:** Offers an AI generator for rapid campaign setup, no-code solutions, advanced fraud protection, automated A/B testing, personalized greetings for referred leads, and customizable scoring actions, making viral word-of-mouth marketing easy and effective. Source: Brand's website (https://kickofflabs.com) · 2026-10-04 - **Description:** KickoffLabs is a marketing platform that enables businesses to grow leads and customers through viral giveaways, referral programs, waitlists, and contests. It offers an AI generator for quick setup, customizable campaigns, fraud protection, A/B testing, and integrations with popular marketing and website tools. Source: Brand's website (https://kickofflabs.com) · 2026-10-04 ## Offerings - **Core capabilities:** - Viral giveaways (including leaderboard and bonus entry) - pre-launch waitlists - milestone reward programs - newsletter referral campaigns - and lead magnet opt-ins - delivered via embed widgets - popups - existing form connections - or hosted landing pages. Source: Brand's website (https://kickofflabs.com) · 2026-10-04 - **Pricing:** Subscription-based with a free tier for initial campaign building. Source: Brand's website (https://kickofflabs.com) · 2026-10-04 ## Audience - **Target industry:** Startups, small businesses, marketing teams from large companies, product launchers, event promoters, and crowdfunding campaigns seeking to generate leads, create buzz, and grow their audience virally. Source: Brand's website (https://kickofflabs.com) · 2026-10-04 Page last updated 2026-10-17.