# Kantar

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/kantar
- **Dataset:** https://optimly.ai/brand/kantar.json
- **Markdown:** https://optimly.ai/brand/kantar/llms.txt
- **Official website:** https://kantar.com
- **Slug:** kantar
- **Categories:** data-analytics-business-intelligence

## Overview

- **Tagline:** Built on analysis of 6.5 billion consumer data points, access to insights from the world's largest global brand equity study (4.3 million consumers, 21,000 brands across 54 markets), combines agile research products, powerful analytics, and deep brand-building expertise.
Source: Brand's website (https://kantar.com) · 2026-10-04

- **Description:** Kantar is a global leader in marketing data and analytics, providing insights and actionable recommendations to help businesses understand consumers, value brands, and optimize creative effectiveness across various markets and channels. They leverage billions of consumer data points to drive brand growth.
Source: Brand's website (https://kantar.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Kantar BrandZ (industry-leading brand valuation and equity study)
  - Creative Effectiveness (solutions for ad development and ROI)
  - Kantar Marketplace (agile market research platform)
  - Blueprint for Brand Growth (framework for building profitable brands).
Source: Brand's website (https://kantar.com) · 2026-10-04

## Audience

- **Target industry:** CMOs, marketing professionals, brand managers, and businesses across various industries (e.g., consumer packaged goods, fashion, retail) seeking consumer insights, brand growth strategies, and advertising optimization.
Source: Brand's website (https://kantar.com) · 2026-10-04

Page last updated 2026-10-17.