{"name":"Itslayered","domain":"itslayered.co","url":"https://optimly.ai/brand/itslayered","is_claimed":false,"categories":["marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Focuses on mobilizing existing customer bases to generate authentic word-of-mouth marketing in organic online conversations (e.g., Reddit, Facebook groups, text messages), rather than relying on traditional transactional loyalty programs or paid influencer content.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://itslayered.co","updated_at":"2026-10-04T00:05:41.011000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Its Layered is a platform that rewards loyal customers for their authentic product recommendations in online conversations and community forums, driving growth for consumer brands by leveraging genuine customer advocacy beyond traditional transactions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://itslayered.co","updated_at":"2026-10-04T00:05:41.011000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"A mobile app for loyalists to discover challenges and earn rewards\nand a brand-facing platform to activate existing audiences\ndirect high-impact advocacy behaviors\ncapture user-generated content\nand analyze performance.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://itslayered.co","updated_at":"2026-10-04T00:05:41.011000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Subscription-based for brands, free for loyalists (who earn points redeemable for products, store credit, or cash).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://itslayered.co","updated_at":"2026-10-04T00:05:41.011000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"High-growth consumer brands, particularly in the family, lifestyle, and wellness sectors, aiming to leverage authentic customer advocacy for marketing and sales, and loyal customers who influence purchasing decisions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://itslayered.co","updated_at":"2026-10-04T00:05:41.011000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:05:41.011000+00:00","last_changed_at":"2026-10-17T23:36:34.266378+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=572e2e37-0458-49b0-9ba2-21e414ca7bdf"}