# Inveterate > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/inveterate - **Dataset:** https://optimly.ai/brand/inveterate.json - **Markdown:** https://optimly.ai/brand/inveterate/llms.txt - **Official website:** https://inveterate.com - **Slug:** inveterate - **Categories:** marketing-technology ## Overview - **Tagline:** Inveterate differentiates itself by focusing on store credit as a reward mechanism, which locks in future purchases and protects brand margins, as opposed to margin-killing discounts or arbitrary points systems used by traditional loyalty programs. It offers unparalleled flexibility in program design. Source: Brand's website (https://inveterate.com) · 2026-10-04 - **Description:** Inveterate is a next-generation loyalty platform designed for e-commerce brands, enabling them to create flexible and profitable loyalty programs that drive real revenue. It utilizes store credit instead of traditional discounts, offering options for free perks, spend-based tiers, paid memberships, and hidden VIP programs. Source: Brand's website (https://inveterate.com) · 2026-10-04 ## Offerings - **Core capabilities:** - Flexible loyalty program builder - including free programs - paid memberships - spend-based tiers - and hidden VIP tiers - all powered by store credit. Source: Brand's website (https://inveterate.com) · 2026-10-04 - **Pricing:** Subscription-based with various program options, including revenue-generating paid memberships. Source: Brand's website (https://inveterate.com) · 2026-10-04 ## Audience - **Target industry:** E-commerce brands, particularly those operating on Shopify, seeking to increase Average Order Value (AOV), monetize customer loyalty, and enhance customer retention. Source: Brand's website (https://inveterate.com) · 2026-10-04 Page last updated 2026-10-17.