Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. This Business Profile tracks the Brand Authority Index and supporting AI visibility evidence. Last analyzed August 27, 2026.
Ilia offers a range of makeup and skincare products, including waterproof eyeliner with up to 24-hour wear that is safe for sensitive eyes, and a Super Serum Skin Tint with SPF 40 that combines makeup, skincare, and mineral sun protection. They provide complexion, eye, lip + cheek, skincare, and tool products.
The public category test is directional and too small to support a high-confidence rating.
Optimly has not yet published a supported competitor set for Ilia.
Official website: https://iliabeauty.com/
Last analyzed: August 27, 2026
This Business Profile is published by Optimly in the Optimly AI Brand Index, a public research dataset showing how AI systems describe brands, categories, and competitors. Optimly AI Visibility analyzes sampled buyer-intent responses, cited sources, and public brand information. The Brand Authority Index summarizes answer presence, narrative accuracy, and owned citations where sufficient evidence is available.
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