{"name":"ibotta","domain":"ibotta.com","url":"https://optimly.ai/brand/ibotta","is_claimed":false,"categories":["ad-tech-ad-networks","marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Connects top brands with 91% of American households, offers easy, fast, and safe cash back savings to consumers, and provides targeted, always-on content and loyalty solutions for businesses to drive growth and repeat purchases.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ibotta.com","updated_at":"2026-10-04T00:04:56.541000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Ibotta helps consumers earn cash back on everyday purchases through its free app and powers promotions for brands via the Ibotta Performance Network to accelerate brand growth, enhance campaign efficiency, and build customer loyalty. It offers solutions for consumers to save and for businesses to drive sales and customer engagement.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ibotta.com","updated_at":"2026-10-04T00:04:56.541000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Ibotta app (for consumers to earn cash back); Brand Solutions (targeted promotions for brands); Rewards as a Service (loyalty platform for retailers/publishers)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ibotta.com","updated_at":"2026-10-04T00:04:56.541000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Free for consumers (earn cash back); Performance-based for brands/retailers (promotions via Ibotta Performance Network, Rewards as a Service).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ibotta.com","updated_at":"2026-10-04T00:04:56.541000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Consumers seeking cash back, Brands (CPG, retailers) looking to drive growth and efficiency, Publishers/Retailers aiming to maximize customer loyalty.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ibotta.com","updated_at":"2026-10-04T00:04:56.541000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:04:56.541000+00:00","last_changed_at":"2026-10-17T23:41:43.740869+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=9c5dda61-c418-4e86-a3d0-c43f5b499a1b"}