# Hitpath > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/hitpath - **Dataset:** https://optimly.ai/brand/hitpath.json - **Markdown:** https://optimly.ai/brand/hitpath/llms.txt - **Official website:** https://hitpath.com - **Slug:** hitpath - **Categories:** marketing-technology ## Overview - **Tagline:** Accurate, scalable, and highly reliable software with industry-leading customer support. Offers flexibility to adapt to diverse client needs, unlimited free 1-on-1 training, and live support. Proactively addresses market shifts and technical changes from browsers and operating systems. Source: Brand's website (https://hitpath.com) · 2026-10-04 - **Description:** Hitpath is a multi-channel tracking platform that provides comprehensive tools and reports for advertisers, ad agencies, and publisher networks. It helps clients accurately aggregate, analyze, and organize big data to properly attribute various marketing touchpoints, evaluate measurable customer engagements, and streamline network operations. Source: Brand's website (https://hitpath.com) · 2026-10-04 ## Offerings - **Core capabilities:** - Multi-Channel Tracking Platform software offering attribution tracking - data aggregation - analysis - and reporting. Supports tracking for affiliates - influencers - coupon codes - apps - leads - phone calls - and social media ads. Also provides Agency Managed Services. Source: Brand's website (https://hitpath.com) · 2026-10-04 - **Pricing:** Licensing (implied) Source: Brand's website (https://hitpath.com) · 2026-10-04 ## Audience - **Target industry:** Advertisers, ad agencies, and publisher networks. Source: Brand's website (https://hitpath.com) · 2026-10-04 ## Landscape - **Competitors:** - Affise - Cake - Everflow - Tune - Voluum Source: Brand's website (https://hitpath.com) · 2026-10-04 Page last updated 2026-10-17.